Black Friday is a big sale day. Many people look for gifts then. Now, many shoppers also buy things they need. Some focus on needs, not wants. Others buy regular items at lower prices. (attentive.com)
For example, Emi needs soap and rice. She checks their usual prices first. On the sale day, both cost less. She buys enough for her home. She does not buy a new toy.
This kind of shopping can be smart. Make a list before you shop. A low price is only good when needed.