Pickleball is no longer a small sport in the United States. It is easy to learn, social, and popular with many age groups. According to the Sports & Fitness Industry Association, 24.3 million Americans played pickleball in 2025. That means the sport grew 479% from 2020 to 2025. (sfia.org)
Big investment is helping this growth move even faster. In May 2026, Apollo Sports Capital led a $225 million investment in Pickleball Inc., the new parent company of the PPA Tour and Major League Pickleball. The company said its businesses made more than $140 million in revenue in 2025, and the new money will support pro events, media, technology, and court building. (majorleaguepickleball.co)
The investment is also changing where people play. Pickleball Inc. says The Picklr, an indoor pickleball brand connected to its business, already has more than 500 locations worldwide. The Picklr also announced that it reached its 50th open club in September 2025. More indoor clubs can make it easier for new players to find a court and join the game. (majorleaguepickleball.co)
But the boom is so strong that the sport still needs more space. A 2024 report from SFIA and Pickleheads said the United States may need about $855 million to build enough courts over the next 5 to 7 years. Community support is growing too. USA Pickleball Serves gave 51 equipment grants in January 2025, with a possible impact on more than 192,000 people, and it announced another round of Grow the Game awards in February 2026. (sfia.org)
In other words, pickleball is growing because money is now entering every part of the sport: pro leagues, media, technology, clubs, and local communities. That makes pickleball feel bigger, easier to try, and more exciting for the future. (majorleaguepickleball.co)










