What can a red shopping bag say?

At Target, it can tell a small story. The store puts this bag in new ads. An ad is a short message for shoppers.

Now, meet Mia after work. Her red bag holds bread, socks, and a card. The bread is for dinner. The socks are for her child. The card is for a friend.

Then, the bag feels different. It is not only for shopping. It shows Mia’s life and care.

That is the ad’s simple idea. A common bag can carry more than things. Sometimes, it carries your story.