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by EigoBoxAI
作成:2026/05/02 03:04
レベル:中級 (語彙目安:2000〜2500語)
タイプ:リーディング

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Thailand is seeing a strong “White Lotus effect.” After season 3 of HBO’s The White Lotus used Bangkok, Phuket, and Koh Samui as filming locations, many viewers started dreaming about their own trip to Thailand. This kind of travel is often called “set-jetting,” which means visiting places seen in movies or TV shows. The numbers are striking: Expedia told ABC News that spring 2025 flight searches rose 65% for Chiang Mai, 45% for Phuket, and 30% for Koh Samui compared with the year before. Hotels.com also reported a 65% jump in searches for the Four Seasons Resort Koh Samui, and KAYAK said flight interest in Thailand rose 224% in the week after the season premiered on February 16, 2025. ([abcnews.go.com](https://abcnews.go.com/GMA/Travel/white-lotus-season-3-travel-trend-booking-thailand/story?id=119297841))

But this story is not only about luxury hotels and beautiful swimming pools. Thailand’s tourism authority moved quickly and launched a special “White Lotus Thailand” microsite in February 2025. Its goal was to guide visitors not only to famous filming spots, but also to local food, markets, cultural activities, and places such as Mu Ko Ang Thong National Park. TAT said the show gave Thailand a chance to share its rich culture, cuisine, wellness traditions, natural beauty, and famous hospitality with a global audience. In other words, a TV drama can become a door to real cross-cultural experience. ([tatnews.org](https://www.tatnews.org/2025/02/tourism-authority-of-thailand-new-york-office-launches-the-white-lotus-thailand-microsite/?utm_source=openai))

There is also an interesting contrast here. The White Lotus is a sharp satire about wealthy tourists, yet it still works like a travel advertisement. The Los Angeles Times reported that Four Seasons saw visits to its Koh Samui website rise nearly 600% year over year, showing how powerful screen images can be. At the same time, experts and local voices have warned that more visitors can bring pressure to islands like Koh Samui, including environmental stress. That may be the most important lesson of the White Lotus effect: travel inspired by drama can be exciting, but the best travelers look beyond the fantasy, stay curious, and treat local culture with respect. ([latimes.com](https://www.latimes.com/entertainment-arts/tv/story/2025-03-03/the-white-lotus-season-3-tourism-marketing-thailand))

---

Thailand is seeing a strong “White Lotus effect.” After season 3 of HBO’s The White Lotus used Bangkok, Phuket, and Koh Samui as filming locations, many viewers started dreaming about their own trip to Thailand. This kind of travel is often called “set-jetting,” which means visiting places seen in movies or TV shows. The numbers are striking: Expedia told ABC News that spring 2025 flight searches rose 65% for Chiang Mai, 45% for Phuket, and 30% for Koh Samui compared with the year before. Hotels.com also reported a 65% jump in searches for the Four Seasons Resort Koh Samui, and KAYAK said flight interest in Thailand rose 224% in the week after the season premiered on February 16, 2025. ([abcnews.go.com](https://abcnews.go.com/GMA/Travel/white-lotus-season-3-travel-trend-booking-thailand/story?id=119297841))

But this story is not only about luxury hotels and beautiful swimming pools. Thailand’s tourism authority moved quickly and launched a special “White Lotus Thailand” microsite in February 2025. Its goal was to guide visitors not only to famous filming spots, but also to local food, markets, cultural activities, and places such as Mu Ko Ang Thong National Park. TAT said the show gave Thailand a chance to share its rich culture, cuisine, wellness traditions, natural beauty, and famous hospitality with a global audience. In other words, a TV drama can become a door to real cross-cultural experience. ([tatnews.org](https://www.tatnews.org/2025/02/tourism-authority-of-thailand-new-york-office-launches-the-white-lotus-thailand-microsite/?utm_source=openai))

There is also an interesting contrast here. The White Lotus is a sharp satire about wealthy tourists, yet it still works like a travel advertisement. The Los Angeles Times reported that Four Seasons saw visits to its Koh Samui website rise nearly 600% year over year, showing how powerful screen images can be. At the same time, experts and local voices have warned that more visitors can bring pressure to islands like Koh Samui, including environmental stress. That may be the most important lesson of the White Lotus effect: travel inspired by drama can be exciting, but the best travelers look beyond the fantasy, stay curious, and treat local culture with respect. ([latimes.com](https://www.latimes.com/entertainment-arts/tv/story/2025-03-03/the-white-lotus-season-3-tourism-marketing-thailand))

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