In Italy, espresso is a deeply rooted part of daily life. The price of espresso and cappuccino is inexpensive, around 100 yen per cup nationwide. This is due to the bar culture, which is a significant part of Italian life. Bars, similar to cafes, are found all over Italy, and 97% of Italians use them. Because of this bar culture, espresso is more than just a drink; it is a place for socializing and relaxation. The Italian espresso culture values quality and tradition, and enjoying the rich taste and aroma of espresso is a daily routine.