If chocolate still feels expensive, there is a reason. World cocoa prices have fallen a lot from the record highs of late 2024. By May 2026, cocoa prices were about 70% below that peak. The International Cocoa Organization also says prices fell through 2025 as supply improved and demand became weaker. It expects global cocoa production in the 2024/25 season to rise by almost 8%, while the amount processed by factories will fall. (axios.com)
But cheaper cocoa does not mean cheaper chocolate right away. One big reason is time. Chocolate companies often buy cocoa months ahead with long-term contracts, so many products in stores were made with cocoa bought at older, higher prices. The market is also still unstable. The International Cocoa Organization said cocoa prices were “exceptionally volatile” in 2024/25. Companies know that bad weather, crop disease, or lower supply in West Africa could push costs up again. West Africa is still the world’s main cocoa region, producing about 69% of global cocoa in 2024/25. (apnews.com)
Another reason is that cocoa is only one part of the cost. Hershey said in its February 5, 2026 results that higher commodity and tariff costs hurt profits, even after price increases. AP also reported that tariffs on some chocolate products from the European Union were still in place in early 2026, which kept some prices higher in the U.S. (thehersheycompany.com)
Finally, companies usually do not rush to lower prices. AP reported that Mondelez raised prices by 8% globally in 2025 to deal with higher cocoa costs. Axios reported in May 2026 that Hershey still saw “no change in the pricing environment.” In simple words, if many customers keep buying at the new price, companies may wait before cutting it. So, even though cocoa is much cheaper than at its peak, shoppers may need more time before they see cheaper chocolate in stores. (apnews.com)










