On June 8, 2026, Apple said its new Siri AI would arrive with iOS 27 and iPadOS 27 later this year, but not for iPhone and iPad users in the European Union. Apple also said there is no timeline yet for the EU release on those devices. Interestingly, EU users are still expected to get Siri AI on macOS 27 and visionOS 27, while watchOS 27 in the EU will miss it because that version depends on a paired iPhone with Siri AI. (images.apple.com)
The key point is that this is not really an “AI law” problem. The EU rule at the center of the dispute is the Digital Markets Act, or DMA, a competition law for very large digital platforms. Apple has been designated as a gatekeeper for iOS and iPadOS under that law. The European Commission says the DMA is meant to make platforms more open, so third-party developers can get effective interoperability with the same hardware and software features that Apple gives its own services, while privacy and security protections can still be used when they are necessary and proportionate. (apple.com)
Apple argues that Siri AI is delayed because, under the Commission’s interpretation of the DMA, Apple would have to let other virtual assistants access private user data and control installed apps without strong enough safeguards. Apple says it proposed a system called “Trusted System Agent” and even suggested a gradual 18-month rollout, but the Commission did not accept its proposals. Brussels strongly disagrees. On June 9, 2026, Commission spokesman Thomas Regnier said the DMA does not stop Apple from launching new products in Europe and that the choice to delay Siri AI in the EU is Apple’s alone. (images.apple.com)
So, why is the new Siri late in Europe? Because modern AI assistants are no longer just tools for answering questions. They can connect with apps, use personal context, and act across a whole device. That makes them exciting, but it also turns them into a test of law, competition, privacy, and control. In this case, the story of AI is also a story about rules—and about how those rules can change where new technology appears first. (images.apple.com)










